Education

Delivered digital experiences that increased web-traffic and web-store visits by double-digits resulting in reoccurring revenue growth, order volume increases & a rise in average order value while launching a newly branded platform on Hybris

• Launched SAP Commerce Cloud / Hybris / CCv2 / v2011 integrated with SAP S/4 HANA, Salesforce & Marketo 

• Created 5-year Digital Transformation Roadmap that drove the global strategy for ecommerce, responsible for ensuring that the digital experience supported sales efforts and hit segmented growth targets globally

• Designed & implemented a digital user experiences that engaged customer at every stage of their lifecycle, utilizing product entitlements to curate a modern buying digital experience

• Launched Direct to Consumer (DTC) subscription programs, & global expansion of recurring revenue streams

• Implemented MS Azure, Active Director (AD) (B2C) Single-Sign-On (SSO) authentication workflow

• Designed & build reporting in Power BI utilizing Google G4 to build predictive analytics driving data driven decisioning

• 6-straight quarters of double-digit revenue growth in support of gains in Average Order Values (AOV) & overall order volumes as a result of a Lift & Shift campaign using Account Based Marketing (ABM)

• Direct management of internal teams supporting content, merchandising, registration and day-to-day availability of the webstore & responsibility for external teams of managed services, product suppliers, marketplaces and third-party logistics (3PL) providers 

Designed, developed & enhanced analysis that connected disparate data & technology to make better business decisions that drove strategic corporate decisioning in Digital Commerce & Marketing Technology

• Created a digital growth strategy by partnering across divisional teams to grow sales through increasing average order value, digital order volumes & improve margin expansion

• Led requirements gathering, business process change management & implementation to EPiServer platform integrating with Salesforce, Marketo SAP ECC/6 & SAP S/4 HANA

• Executed digital marketing strategy to optimize the buyer’s journey, resulting in a 67% increase in online orders within 1st 100-days, driving Monthly Recurring Revenue (MRR) 

• Planned, executed and measured digital advertising campaigns, including maximized organic Search Engine Optimization (SEO) & paid Search Engine Marketing (SEM) efforts including Pay Per Click (PPC) and Banner Retargeting budgeting, tracking & reporting Return on Investment (ROI) 

• Improved conversion rates, while reducing bounce rates & cart abandonment by managing & improving content on to increase customer engagement

• Drove incremental revenue that enabled accelerated global growth of Direct to Consumer (DTC/B2C), B2B & Distributors sales of over 50k SKUs, 30+ brands, generating $30M of annual revenue

• Planned, managed & reported on annual budget, monthly spend, cost avoidance & efficiencies gains maximizing legacy technology to reach double digit growth of online revenue during declining marketing investment due to COVID

• Created LEAN Bronze Certified digital subscription product & conversion rate optimization campaign resulting in a 76% increase in Reoccurring Average Order Value (AOV)

• Improved time to market & speed of execution resulting in a 4% increase in YoY Revenue despite a 24% drop, in sessions and 80% reduction in ad spending by keeping customers in the journey, as shown by an 8% drop in YoY abandonment using retargeting and follow-up email marketing

• Designed and implemented a test and learn strategy of A/B & Multi-Variant testing that worked within existing tools while pushing the limits of legacy technology 

Accelerated digital marketing technology maturity through optimization and integration of SAP, Salesforce and Adobe tools in the execution of digital marketing programs across email, web, social, search & mobile 

• Optimized digital customer lifecycle management performance through A/B/Multivariate testing and the integration of cohort lead scoring within digital retargeting campaigns

• Integrated analytics with multiple Customer Relationship Management (CRM) platforms demonstrating What Worked

Accelerated the digital sale of related accessories, parts & consumables, increasing eCommerce revenue 20% with omni-channel marketing programs in SDL, Oracle, MS Dynamics & Marketo

• Launched 7 scientific instruments over 4-months in Life Sciences (Atomic Spectroscopy, Chromatography, Mass Spectrometry & Molecular Spectroscopy) utilizing digital campaigns driving complex online aftermarket sales

• Implemented cohort analysis to isolate target personas & customer acquisition cost in determining Customer Lifetime Value to build and scale marketing strategy & tactics with proven eCommerce results

• Built attribution modeling demonstrating a 30% contribution of marketing campaigns to the digital bottom-line 

Managed multiple B2B & B2B2C medical supply eCommerce webstores from for over 20k SKUs on 5 storefronts using Shopify, HubSpot & Sage 

• Responsible for eProcurement systems included Aribia, Punch-Out To-Go, multiple high-value Marketplaces & GPO relationships with Staples, Granger and Fisher Scientific 

• Launched a Best-in-class disinfectant with a 1-minute kill time and the 1st sporicidal with an EPA registered biofilm claim

• Took to market the 1st broadly accepted, hospital grade, single-use microfiber mop & wipe to reduce laundry waste & virus cross contamination at medical facilities, drastically lowering the spread of Hospital Acquired Infections (HAI)

• Spearheaded 1k hospital Environmental Infection Prevention partnership with Sodexo Healthcare

Launched leading-edge, missing-critical, mobile, cloud-based enterprise-class, software to 9 out of the top 10 global, commercial airlines delivering predictive analytics and machine learning to business decisioning

• Storyboarded, wireframed, produced content & launched www.Business.Weather.com transforming market strategy

• Discovered insights through field-based focus groups that influenced product development and ABM strategies

• Architected product and brand ecosystem in the implementation of a digital buyer's journey; bringing together mobile and web-based PaaS and SaaS experiences using Salesforce and Marketo

• Positioned custom API development and spun-off productization in driving positioning within the market

Implemented cross-selling and upselling to drive sales margins, retention and attrition rates allowing customers to grow within a portfolio of products rather than abandoning a point solution 

• Transitioned go-to-market (GTM) strategy from Software as a Service (SaaS) to a Platform as a Service (PaaS) using the CEB, Challenger Selling™ model. 

• Segmented customer database by vertical and lead a team of experts in aligning messaging, positioning and sales.

• Aligned disparate products around common portfolio of Digital Customer Experience messaging & strategy 

• Performed market penetration analysis in Salesforce and executed Account Based Marketing (ABM) 

• Created sales enablements including playbooks, training, articles, sales briefs and eBooks 

Digital Marketing Lead for their Innovation Incubator; developing, launching and marketing new, competitive and innovative products and services to market through compiling data driven insights & competitive intelligence